If you're a small business owner, here's a scenario you'll recognize: You signed up for Slack during the pandemic.

Then added Asana because someone said it would help with projects. Your accountant uses QuickBooks, but your operations manager swears by Monday.com.

Marketing has their own suite of tools.

Before you know it, you're paying for twelve subscriptions that do overlapping things, and nobody remembers why half of them exist.

This is technology sprawl, and it's costing you big time.

You're paying for duplicate tools, creating security gaps with unmanaged logins, and watching productivity vanish as your team jumps between platforms. Employees get frustrated. Information gets lost. Nothing feels standardized.

Now, how to fix it…

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

Start with a simple audit. List every tool, subscription, and login your business uses. Check your credit card statements and password manager. Use a Google Sheet if you need to. Just get it all visible in one place.

Then consolidate ruthlessly. Do you really need three communication tools? Pick one—Teams or Slack, not both. Choose Google Workspace or Microsoft 365 for productivity, not a patchwork of individual apps. Look for platforms that do multiple jobs well, like an MDR for security or Sharepoint for documentation.

Assign clear ownership. One person should approve new tools. One person manages renewals. This prevents shadow IT—those random subscriptions someone adds on their own credit card that create chaos later.

Review quarterly. Set a calendar reminder to check what you're actually using, what's costing too much, and what's creating security risks.

And if this feels overwhelming? That's when you bring in an IT partner. They'll standardize your stack, manage vendors, implement security, and give you back time to run your business.

Until next week,

—Jared 

Text Me: 314.806.3912

Connect with me. https://linktr.ee/jaredpeno

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